Food Services Sales Representative

Overview of position:

Our client is looking for a dynamic salesperson to be responsible for:

  • Driving the sales of their perishable products within the food services/wholesale/independent retail and manufacturing industries.
  • Managing the company’s current customer base and driving profitable sales growth through new customer acquisition and upselling to current customers.
  • Effective communication with clients and providing excellent client service and building long term relationships are crucial. The geographical area of responsibility will be Johannesburg and the surrounding area.  


  • Develop effective sales and channel strategies for current and new customers to achieve sales volume and profitability goals
  • Increase sales by targeting new customers outside of the JHB/Pretoria metropolitan areas
  • Research and analyse sales and business opportunities
  • Grow current customer basket by selling across the range of products offered
  • Handling of samples for current and new clients
  • Reach or exceed monthly sales targets
  • Weekly feedback/reporting on sales progress and issues as well as looking for new opportunities and keeping tabs on market conditions and competitor activities
  • Maintain a regular cycle with regards to calling on allocated customer base
  • Negotiate prices/deals with customers
  • Managing the relationships with agents/distributors
  • Managing the order and delivery process, by making sure orders are placed on time and within the company’s delivery schedule as well as following up on distribution-related issues
  • Assist with customer complaints
  • Handling of Quality issues and returns
  • Working closely with the company accounts department regarding current and new clients
  • Be available to travel as and when required

Minimum Requirements

  • Grade 12
  • Tertiary qualification in Sales/Marketing will be an advantage
  • Computer Literate (MS Office Packages)
  • Experience in ERP Software, Syspro, will be beneficial
  • At least 3 years experience in the food services sales environment
  • A proven track record of sales
  • strong cold calling and networking experience

Competencies Required:

  • Excellent verbal and written communication skills
  • Highly self-motivated with strong negotiation skills
  • Ability to work well under pressure
  • Attention to detail
  • Driven and ambitious

Please send your CV to

Should you not receive correspondence from us within one week of the closing date please consider your application unsuccessful.

Closing date: 20 July 2022

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